Events 2008

April 26 - 27
Beyond Structure
New York

May 3-4
Beyond Structure
Los Angeles

Archives 2003-2007



Putting Emotion into Gameplay
"David Freeman offers game developers great insights into specific techniques they can use, not just for creating meaningful characters and immersive story-lines, but for making better games by actually weaving powerful emotional experiences right into gameplay itself."

Mike Morhaime, President and co-founder of Blizzard Entertainment, makers of WOW (World of Warcraft), as well as the "Warcraft," StarCraft" and "Diablo" games.
About David and the Freeman Group

You can email David at david@freemangames.com, or call him at (310) 394-0361.

David heads the Freeman Group, which is perhaps the most active game writing/design consultancy in the world.

The Freeman Group is a team of talented, good-natured, Hollywood pros. Each is skilled at superlative writing, and the group has writing samples we're glad to show in all genrés -- war, action, thrillers, sci-fi, fantasy, and comedy. (We urge you to always read relavent writing samples before hiring a writer.)

More than just writers, all the members of the Freeman Group are skilled at putting David's techniques for putting emotion into gameplay (see below).

The Freeman Group has worked or is working on games for Electronic Arts, Ubisoft, Sony, Activision, Microsoft, Vivendi Games, Take2, Eidos, Midway, Konami, 3D Realms, Atari, and numerous European publishers as well.

Click here for The Freeman Group's credits

"Beyond Structure" —
The Premier Screenwriting Workshop, Embraced by Top Game Designers and Executives

David teaches "Beyond Structure," L.A.'s most popular screenwriting workshop, drawing 150 attendees every time it's offered (biannually).

The workshop is also presented regularly in New York, London, and occasionally in other cities across the U.S.

"Beyond Structure" has been taken by many prominent game executives and designers, as well as scores of noted film and television writers, directors, producers, and executives.

Those from the game world include include Mike Morhaime and Chris Metzen of Blizzard ("World of Warcraft"), David Jaffe ("God of War"), Scott Miller of
3D Realms ("Max Payne", "Prey"), Dan Arey, former Creative Director at Naughty Dog ("Jak", "Jak and Dexter"), Scott Langteau, Creative Director at Spark ("Call of Duty: Finest Hour"), David Perry, formerly of Shiny Entertainment ("Enter the Matrix", "The Path of Neo"), Lorne Lanning ("Oddworld") and many others.

How do You Put Emotion Into Gameplay?
The answer is Emotioneering™, a vast body of techniques created and/or distilled by David Freeman, which evoke, in a player, a breadth and depth of rich emotions.

– There are hundreds of Emotioneering techniques, and they divide into 32 categories.

Learn more about Emotioneering
See an example of Emotioneering

"Creating Emotion in Games"
– the book
The next revolution in games isn't technological – it's emotional.
A new era is dawning in the game industry, where games will begin to have the same emotional power as great films and television shows. This breakthrough book describes Emotioneering™, David's bullet-proof techniques for emotionally immersing a player in your game. Packed with over 300 Emotioneering™ techniques, it's a must-have for anyone involved in designing or building games.

Learn more about the book and what some of the world's top game designers have to say about it

Buy the book on Amazon today

Looking for a Great Concept Artist or Storyboard Artist?
I've had a chance to work with some of the most talented and creative concept and storyboard artists across the globe.
Many produced art for my book, "Creating Emotion in Games." If your game or other project requires a top-level artist, my guess is you'll find what you need by clicking here.
©2003-2007 David Freeman. All rights reserved. Please don't click on David's picture or the empty space in the navigation bar menu. Prescott Arizona Real Estate
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